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Worklog
A portfolio of professional case studies, strategic observations, and problem-solving stories from 11 years across growth marketing, brand strategy, and measurement systems.
After the initial funnel diagnosis at BDCOM Online, the deeper fix was structural: connecting marketing, CRM, and service delivery into one system instead of three departments guessing at each other's data.
Cupiie Limited needed brand, e-commerce, and performance marketing to stop operating as three separate functions. Here's what connecting them actually looked like, and what it produced.
Most funnels don't have one big leak. They have five small ones, each losing a modest percentage, compounding into a much bigger problem by the time a lead reaches the bottom.
The CRM-to-marketing-automation integration usually gets switched on in a single afternoon. The part that actually determines whether it works takes much longer, and most teams skip it.
"Connected" gets used as a buzzword in a lot of growth marketing decks. Here's what it actually means in practice, and why most companies have fewer connections than they think.
Open to the right challenge
This process has been refined across 10+ industries. It starts with a conversation about where you are and where you want to go.
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