Worklog

Strategy in practice.
The work behind real results.

A portfolio of professional case studies, strategic observations, and problem-solving stories from 11 years across growth marketing, brand strategy, and measurement systems.

All Analytics Strategy Growth Brand Strategy Performance Marketing Growth Systems Creative Direction Analytics & Attribution Team & Agency Leadership

Growth3 min read

The Bottleneck Wasn’t the Funnel. It Was the Phone Call.

Traffic was healthy and bounce rates were low, so why weren't orders converting? The answer wasn't in the dashboard — it was in the phone call recordings.

Growth4 min read

Everyone Blamed a Different Department. The Data Blamed the System.

Sales blamed service. Service blamed sales. A controlled 7-day funnel test proved neither department was actually the problem — the handoff between them was.

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This process has been refined across 10+ industries. It starts with a conversation about where you are and where you want to go.

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Strategy in practice.The work behind real results.

The Bottleneck Wasn’t the Funnel. It Was the Phone Call.

Everyone Blamed a Different Department. The Data Blamed the System.

Want to put thisinto practice?

Strategy in practice.
The work behind real results.

Want to put this
into practice?