An In-House Digital Department That Works Like an Agency
RANCON operates 16 distinct strategic business units. Giving each one agency-level digital marketing support, from one internal team, meant rethinking how that team was structured and run.
SK. MD. ALIRAZ.
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I build revenue engines out of brand, marketing, and data.
11+ years in growth
Hi, I’m Aliraz. I turn scattered marketing into measurable revenue.
Explore my workOne connected growth practice
Positioning, differentiation, messaging architecture, and identity — the foundations that make everything else work.
02Paid media strategy across search, social, and programmatic channels with precise measurement.
03Funnel design, CRM integration, automation, and measurement — connecting the tools so everything works in sync.
04Campaign concepting, content strategy, visual direction, and video production, from brief to final cut.
05Measurement systems, repaired attribution, and reporting that connects inputs to outputs.
06Leading in-house marketing teams and managing external agencies at scale.
Origin story
Five months into my first job, still on probation, I did something that nearly cost me my job. It’s also the reason I’m in digital marketing today.
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Testimonials
Selected impact
Cupiie Limited · UK
BDCOM Online
Across 16 RANCON SBUs
A career at a glance
May 2024 – Present
Nov 2022 – Apr 2024
Sep 2019 – Nov 2022
Sep 2018 – Sep 2019
May 2015 – Sep 2018
Founder project · Since 2025
Built virtually with trusted ex-colleagues and serving 15+ clients across consultancy, content, web and software development, digital marketing, and analytics.
Visit OnemarcNotes from the field
RANCON operates 16 distinct strategic business units. Giving each one agency-level digital marketing support, from one internal team, meant rethinking how that team was structured and run.
After the initial funnel diagnosis at BDCOM Online, the deeper fix was structural: connecting marketing, CRM, and service delivery into one system instead of three departments guessing at each other's data.
Cupiie Limited needed brand, e-commerce, and performance marketing to stop operating as three separate functions. Here's what connecting them actually looked like, and what it produced.