SK. MD. ALIRAZ. Let’s talk

About

The strategist
behind the numbers.

Connecting brand strategy, communication, performance marketing, and measurement architecture into one integrated revenue system.

Sk. Md. Aliraz
“My approach starts from auditing why a funnel is underperforming, then building strong brand positioning before scaling ad spend.”

Over the past 11 years, I’ve worked across ISP, software, automotive, real estate, e-commerce, and a few industries in between — in Bangladesh and internationally.

Before launching any campaign, I connect the tools — CRM, analytics, and ad platforms — so the numbers tell one consistent story instead of several conflicting ones.

I perform best with an in-house, cross-functional team, steering performance while ensuring sustainable growth in sales and revenue.

How I think about work

Principles before
playbooks.

01

Foundation before scale.

I don't run ads on a broken brand. I build positioning, messaging, and identity first — then amplify.

02

Measurement is not optional.

If the numbers don't tell one consistent story, I fix the measurement system before I touch the marketing.

03

Cross-functional or nothing.

The best results come from in-house collaboration across product, sales, and marketing — not siloed campaigns.

04

Sustainable over sensational.

Viral moments are nice; durable revenue engines are the goal.

Expertise

Depth earned
over time.

Brand Strategy & Positioning11 yrs
Performance Marketing10 yrs
Analytics & Attribution Architecture9 yrs
CRM Integration & Automation8 yrs
Creative Direction & Content9 yrs
Team & Agency Leadership7 yrs

Certifications

Backed by
the credentials.

Google Digital Marketing & E-commerce Certification

Google Digital Marketing & E-commerce Certification
Meta Social Media Marketing Certification

Meta Social Media Marketing Certification
The Digital Garage Certification

The Digital Garage Certification
SEO Certification

SEO Certification
Google Analytics Certification

Google Analytics Certification
Google Ads Certification

Google Ads Certification
Content Marketing Certification

Content Marketing Certification
Growth-Driven Design Certification

Growth-Driven Design Certification
Brand and Marketing Integration Certification

Brand and Marketing Integration Certification
Building Brand and Culture Certification

Building Brand and Culture Certification
Agile Foundations Certification

Agile Foundations Certification
User Experience Certification

User Experience Certification
Digital Marketing Strategy Mastery Certification

Digital Marketing Strategy Mastery Certification
Meta Blueprint Certification

Meta Blueprint Certification

Career history

Eleven years.
Five companies.

Download CV
01

Custom Apparel & Brand Merchandise

Cupiie Limited

May 2024 – Present

Senior Marketing Manager

  • Transformed a small business into a branded service provider in the UK custom apparel market in 2 years
  • Drove 78% YoY (2024–25) revenue growth by establishing Cupiie as a trusted brand in both B2B and B2C markets
  • Led development and conversion growth of the own e-commerce site and 4 branded shops on the Etsy marketplace
  • Achieved a 32.6% maximum conversion rate through targeted promotions, discounts, and loyalty programs
  • Achieved up to 7.4x average ROAS while reducing overall marketing costs by 24% through optimization and AI tools
  • Optimized the complete sales funnel from product listing to automated offer emails for consistent conversion
  • Grew website and Etsy marketplace monthly traffic up to 163% through PPC and social media paid campaigns
  • Ensured consistent brand messaging across Meta, Google, X, Pinterest and TikTok to drive organic traffic
02

Nov 2022 – Apr 2024

Digital Marketing Strategist

  • Planned and executed digital sales and CRM transformation initiatives for Ranksnet (Home Broadband)
  • Defined and established a brand guide for Ranksnet that resulted in a consistent brand voice and messaging
  • Upgraded the Ranksnet website based on the brand guide with proper integration of CRM and analytics
  • Drove up to 22% monthly subscriber growth within the high-value broadband customer segment
  • Generated 300+ broadband leads per month within targeted area coverage through paid campaigns
  • Led the digital department in an agency model, serving 16 RANCON SBUs and 2 external companies
  • Achieved up to BDT 4 million per month in agency-managed revenue, growing the team from 4 to 10
  • Managed digital campaigns for Mercedes-Benz, Shell, MG, Rangs Emart, Rangs Properties, and more
  • Managed and optimized $30K+ monthly ad spend across Meta, Google, LinkedIn, and DSP platforms
  • Managed vendor relationships with media partners (Httpool, Eskimi), production houses, and external agencies
03

Sep 2019 – Nov 2022

Brand & Digital Communication Manager

  • Delivered 34.6% YoY revenue growth and drove 160% YoY user acquisition in the broadband segment
  • Reduced sales and marketing costs by 62% by deploying digital sales and CRM process improvements
  • Achieved up to 5.6x ROAS across broadband segment campaigns through data-led optimization
  • Designed SOPs and a software-based lead management process, improving conversion rate by 25%
  • Managed the GTM launch of the "Internet for All" package, including events, press, TVC, and digital
  • Defined UI/UX and technical SEO requirements, overseeing broadband website development end-to-end
  • Grew social media followers organically from 7,000 to 30,000 followers over a two-year period
  • Assisted top management on decisions around coverage expansion, pricing, and service offerings
04

Sep 2018 – Sep 2019

Digital Marketing Manager

  • Planned and executed go-to-market strategy for SeeBiz.com, a US-based B2B marketplace platform
  • Onboarded 200+ B2B clients within the first 6 months of the platform's launch
  • Managed PPC, email, video, and blog campaigns to drive awareness and traffic
  • Achieved up to 28% CTR and 16% conversion rate across paid campaigns
  • Defined SEO guidelines and oversaw technical SEO implementation across the entire product platform
05

Electronic Equipment

TechShop Bangladesh

May 2015 – Sep 2018

Sr. Business Development Executive

  • Achieved up to 44% monthly revenue growth on the online store through growth-hack strategies
  • Reduced monthly marketing costs by up to 57.7% by transforming physical marketing to digital
  • Acquired 10+ public and private university lab accounts as new B2B customers
  • Increased repurchase rate by 28% through social media remarketing, SMS, and email campaigns
  • Managed ad campaigns across Facebook, Instagram, Google Search (SEM), GDN, and YouTube
  • Led BTL campaigns such as events, sponsorships, and exhibitions to expand brand reach

Industries

Eleven years,
sixteen industries.

ISP Software VTS IPTSP Automobiles Lubricants Real Estate Start-Up E-commerce B2B Services Retail Consumer Electronics Electronics Equipment Digital Marketing Agency Custom Apparel Brand Merchandise

Testimonials

What collaborators
say about the work.

01

“A visionary with out-of-the-box solutions.”

Aliraz is a visionary business executive who generates wonderful ideas and business plans. I worked with him at Techshop Bangladesh. He often awed us with out-of-the-box solutions to problems that were thought to be unsolvable at the time. He has a good grasp of growth hacking, SEO, and business execution. What I like most about him is his openness to new ideas and his ability to mold them into something better.

Fahimul Islam Fahimul Islam · TechShopBD, Engineering Team
02

“Exceptional judgment, well-timed decisions.”

It has been a privilege to work under the mentorship of Aliraz Bhai. His guidance and strategic insight have been instrumental in enhancing my understanding of digital marketing. With extensive experience across both digital and traditional marketing channels, he demonstrates exceptional judgment and an ability to make well-timed, effective decisions.

Samiul Alam Samiul Alam · BDCOM, Digital Marketing
03

“An amazing leader to work under.”

Aliraz is an amazing leader to work under. He has been an inspiration, and I am lucky that I got the chance to work with him on our project. He taught me different aspects of being a true digital marketer. With experience in both digital and traditional marketing, he has incredible judgment of the market and knows when to take strategic measures.

Abdullah Al Mahi Abdullah Al Mahi · Rapid Web Services, Digital Marketing
04

“A quiet worker who delivers a lot.”

He is a person who always listens to your problems and tries to extend support. He has great product knowledge and orientation. He is a quiet worker who talks less but delivers a lot. He has an exceptional ability to generate new ideas and is very efficient in new business arenas. His leadership skills and perseverance will surely make him an asset to any organization.

Shahriar Masud Shahriar Masud · TechShopBD, Team Member
05

“A creative and hungry business mind.”

In my work experience with Aliraz, I found several key qualities that inspire me: a good strategist, observer, professional, quick learner, detailed researcher, technologically sound, takes initiative, embraces challenges, and helpful. Most importantly, a creative and hungry business mind.

Kazi Mizanur Rahman Kazi Mizanur Rahman · BDCOM, Team Member